Estate agency software, and where AI fits
Estate agency software is the set of systems a branch already pays for: the CRM, the portals, email, the phone, accounts and e-signature. An AI workspace does not join that list as another database. It helps people work across the ones they have.
The stack, without the slogans
The CRM is the record and, in the UK, usually the portal feed. Rightmove, Zoopla and OnTheMarket are where applicants look. They are not CRMs. Email is where the formal trail lives. WhatsApp Business is where the fast replies live. Accounts software raises the invoice after completion or the tenancy start. E-signature collects a signature. Each one has an owner in the firm.
US brokerages swap in an MLS, a transaction platform and often a different CRM. The shape is the same. Public advertising is not the system of record. The system of record is not the advert.
What AI is good at in that stack
Turning a pile of viewing notes into a vendor email. Drafting particulars from a fact sheet. Finding enquiries that have had no reply. Proposing a CRM note and waiting while you check the person it will be filed on. Reminding you that a memorandum has not gone out, if that task is on the file.
It is bad at deciding price, choosing between buyers, interpreting a lease, and knowing a portal’s commercial rules better than the person who uploads every day. Those stay human. Where a task needs a number you do not have, the draft should show the gap.
Paying for it
KeyAccess is priced as a workspace, with AI included or with your own model key. The amounts are on the pricing page and exclude tax. Connecting supported apps is included. Your CRM subscription, your portal fees, your ad spend and your WhatsApp costs are still billed by those companies. Buying KeyAccess does not give you a free Reapit seat or a portal contract.
Higher packages add agency features such as shared knowledge, departments and a seller portal. Connecting Xero or a CRM does not unlock a package feature you have not bought. The pricing page lists what is included once it is actually built.
A buying order that does not waste a quarter
If enquiry replies are the pain, connect mail first and measure a week of approved drafts. If vendors feel ignored, do the weekly update second. If the CRM is a mess, do not start with a bulk rewrite. Fix the one field staff actually trust, such as the next action date.
Add website logins for the specialist tools one at a time, and write down which task worked. A list of logos is not an integration. The integrations directory is there so you can see the difference between “bots work in it”, “you can connect it”, and “website login, not a partnership”.
Questions
Do we have to leave our current software?
No. The point of the workspace is that you keep it.
Is there a tools directory separate from integrations?
No. Integrations is where both direct connections and website-login tools are explained.
Will this post our listings?
It will draft them. Your existing feed posts them after a person publishes.