Price reduction email

When to use it

• They have agreed a new asking price or guide.
• You need them to see the figure that will go on the board and the portals.
• A previous draft still shows the old number and you want the correction in writing.

How to adapt it

1. Copy the template into a draft, not into a live send.
2. Replace every bracket with a fact from the file. If you do not have the fact, delete the sentence.
3. Read it once as the client. Take out anything you would not say on the phone.
4. Send it only after a person has approved the final text, from the right account.

Copy this draft

Subject: New asking price — [address]

Hello [name],

As agreed, I will market [address] at [new figure], down from [old figure], from [date].

I will update [the CRM, the particulars and the portals you actually use]. I will not describe the reason as anything other than [the words they were happy with, or “a price adjustment”].

People who viewed at the old price will be told the new figure. I will not tell them anything else about your position.

Reply to confirm and I will make the change.

[Your name]

Before you send it

• Wait for the reply if the conversation was verbal and the figure could have been misheard.
• US: list price, and the MLS, instead of portals.
• Do not add “vendors in your position usually…” or any claim about how fast it will now sell.

Questions