UK
Applicant
An applicant is someone who wants to rent a property and has not yet become the tenant. Sales staff sometimes say applicant for a buyer as well. In a letting, keep the word for the prospective tenant.
Also called Rental applicant.
The follow-up
They asked about a specific property, a budget, a move date, pets or a parking space. The next message should answer that, or say you do not have it yet. A generic “just checking in” after a viewing is weaker than feedback and a clear next step.
US wording
US leasing says prospect or lead until they apply, then applicant. The British file can keep applicant from the first enquiry if that is how your CRM is set up. Be consistent inside one agency.
Questions
What does Applicant mean?
An applicant is someone who wants to rent a property and has not yet become the tenant. Sales staff sometimes say applicant for a buyer as well. In a letting, keep the word for the prospective tenant.
General information for agency staff, not legal advice. Rules and local practice change. Check the official source before you rely on a definition in a client letter.