Applicant follow-up

When to use it

• They enquired and have not booked.
• They viewed and you need a yes, a no, or a question answered.
• You are inviting them to apply, and a holding deposit may be the next step only if the landlord has agreed.

How to adapt it

1. Copy the template into a draft, not into a live send.
2. Replace every bracket with a fact from the file. If you do not have the fact, delete the sentence.
3. Read it once as the client. Take out anything you would not say on the phone.
4. Send it only after a person has approved the final text, from the right account.

Copy this draft

Subject: [Address] — next step

Hello [first name],

Thank you for [your enquiry / coming to view] [address].

The rent is [figure] [per week / per month]. [Answer the question they asked: pets, parking, bills, furnishing — from the landlord’s instruction.]

[Pick one]
I can show you on [day, time] or [day, time].
You said [what they said]. If you want to apply, the next step is [what your process actually is]. I will not take a holding deposit until we have both agreed that in a separate message.
If it is not right, tell me what was missing and I will only send other homes that match.

[Your name]
[Phone]

Before you send it

• Delete the holding-deposit sentence unless you are genuinely at that step. Never call the payment non-refundable.
• Do not ask them to photograph a passport into the email.
• If your CRM says “buyer”, change it. This person is an applicant.

Questions