Property listing description

When to use it

• A new instruction is ready for the brochure and the portal.
• You are rewriting a draft that has plenty of atmosphere and not enough tenure, price or room facts.
• A price or a material fact has changed and the whole description needs to match.

How to adapt it

1. Copy the template into a draft, not into a live send.
2. Replace every bracket with a fact from the file. If you do not have the fact, delete the sentence.
3. Read it once as the client. Take out anything you would not say on the phone.
4. Send it only after a person has approved the final text, from the right account.

Copy this draft

[Property type] for sale in [area], [asking price / guide price / offers over] [figure].

[One sentence a stranger can picture: what the home is, and the single feature that is actually the reason to view.]

Downstairs: [rooms, in the order a viewer walks them, with only the sizes or features on the fact sheet].
Upstairs: [bedrooms and bathrooms, again only what you have].
Outside: [garden, parking, garage — or say there is no parking if that is the fact].

Tenure: [freehold / leasehold with X years remaining]. [Ground rent and service charge, with the year those figures refer to, or delete.] Council tax band [band]. EPC [rating].

[If a fact would change an offer — short lease, managed building, known restriction the vendor has told you — put it here in plain words.]

Viewing by appointment with [branch].

Before you send it

• For a let, swap tenure for the rent, deposit, whether bills are included, and the type of let you are actually offering. Do not promise a fixed term the current rules do not give.
• For US remarks, use list price, beds/baths, lot and HOA dues if they apply. Follow that MLS’s length and fair-housing rules. Do not call it particulars.
• Delete any line you cannot source. “Character” is not a substitute for a missing room.

Questions