Vendor update email

When to use it

• The weekly update is due.
• An offer, a price change or a fall-through should be put in writing the same day.
• A sale is progressing and the vendor has not heard which step you are waiting on.

How to adapt it

1. Copy the template into a draft, not into a live send.
2. Replace every bracket with a fact from the file. If you do not have the fact, delete the sentence.
3. Read it once as the client. Take out anything you would not say on the phone.
4. Send it only after a person has approved the final text, from the right account.

Copy this draft

Subject: Update — [address] — [date]

Hello [name],

This week:
- Enquiries: [number], [one line on what they asked if it matters].
- Viewings: [number]. Feedback: [one line each, or “none”].
- Offers: [none / figure, and what the buyer told you about a property to sell or a mortgage].
- Marketing: [no change / price now £x on the portals / board booked].

[If SSTC or under offer: where it sits — memorandum sent, survey booked, waiting on the buyer’s mortgage offer, or the chain. Name the step, not a guessed exchange date.]

I need from you: [nothing / a decision on the offer / a document]. I will write again on [day].

[Your name]

Before you send it

• US: seller, list price, pending, the open contingency, closing. Do not write exchange or completion.
• Lettings: this is the wrong template. Use the landlord update.
• If an offer came in today, send this now. Do not save the offer for Friday.

Questions