US
Listing appointment
A listing appointment is the meeting where an agent visits a seller, advises on price and marketing, and hopes to win the instruction. British agents call the same visit a valuation, a market appraisal, or an instruction appointment.
Also called Valuation appointment.
What you prepare
Comparable sales you can stand behind, a suggested asking price as advice rather than a promise, and how you will market it. The seller chooses the price. Do not email a figure you have not discussed as if the home were already on the market.
The follow-up
If they did not sign, one clear follow-up beats a string of “just checking in”. If they did sign, the next message is about photos, the description and the go-live date.
Questions
What does Listing appointment mean?
A listing appointment is the meeting where an agent visits a seller, advises on price and marketing, and hopes to win the instruction. British agents call the same visit a valuation, a market appraisal, or an instruction appointment.
General information for agency staff, not legal advice. Rules and local practice change. Check the official source before you rely on a definition in a client letter.