Valuation follow-up
Send this the next working day. Restate the figure as advice, and do not market the home in this email.
When to use it
- You visited and they did not sign.
- They did sign, and the next step is photos and a draft description.
- They asked you to put the recommended figure in writing.
How to adapt it
- Copy the template into a draft, not into a live send.
- Replace every bracket with a fact from the file. If you do not have the fact, delete the sentence.
- Read it once as the client. Take out anything you would not say on the phone.
- Send it only after a person has approved the final text, from the right account.
Copy this draft
Subject: Following my visit to [address] Hello [name], Thank you for seeing me on [day]. My advice on the asking price was [figure], based on [the comparisons you actually discussed — streets or sold prices you showed them, not a new list]. That is advice. You set the price if you instruct us. [If not instructed: I would be glad to market it on a [sole agency / the agreement you left]. If you are speaking to other agents, I am happy to answer anything I did not cover.] [If instructed: Next I will [book photos / send a draft description for your approval]. Nothing goes on a portal until you have seen the draft.] [Your name] [Phone]
Before you send it
- US: listing appointment, list price, the agreement name your brokerage uses.
- Do not attach a full CMA you did not talk through. Do not add comparable sales you have not checked.
- If they said no, one follow-up is polite. A weekly chase is not.
Questions
Can I say the home is worth this?
Say it is your advice on an asking price. You are not a surveyor issuing a valuation report, unless you are and this email is that report.
Should I mention the fee?
Only the fee in the agreement you left with them. Do not invent a discount in the follow-up.