Open viewing follow-up

When to use it

• You held an open viewing or open house and people signed in.
• You need a reason to write to someone who wandered through without booking.
• The owner wants to know whether the slot was worth doing.

How to adapt it

1. Copy the template into a draft, not into a live send.
2. Replace every bracket with a fact from the file. If you do not have the fact, delete the sentence.
3. Read it once as the client. Take out anything you would not say on the phone.
4. Send it only after a person has approved the final text, from the right account.

Copy this draft

To each visitor
Subject: [Address] today

Hello [first name],

Thank you for coming to [address] today. If you want a second, private viewing, I can do [one real time]. If you have a question I could not answer on the door, reply here.

[Your name]
[Phone]

To the owner
Subject: Open viewing — [address] — [date]

Hello [name],

[Number] parties signed in between [start] and [end].

[Two or three lines, each tied to one party: what they said, whether they asked for a second viewing.]
[Number] left no comment.

I will follow up each party once. I have not changed the price.

[Your name]

Before you send it

• If nobody came, say nobody came, and the hours you were there. Do not borrow attendance from a busier week.
• US: open house, listing agent, seller. Keep fair-housing discipline. No comments about who “fitted” the street.
• Do not add people who did not attend because they enquired online that day. They get the enquiry reply instead.

Questions