US
Open house
An open house is a published time when buyers can view a listing without a private appointment. British branches more often say open viewing. The idea is the same: one slot, several viewers, a sign-in.
Also called Open viewing.
Before you advertise it
The seller or vendor has to want it, and the time has to be one you can staff. Publish the time you will actually be there. A sign-in sheet, or a digital equivalent, is how you know who to follow up. Do not add people who did not attend.
The follow-up
The same day or the next morning, thank them and ask what they thought, then offer a second viewing or the next step. A week later is late. Feedback to the seller should be anonymised unless the viewer agreed to be named.
Questions
What does Open house mean?
An open house is a published time when buyers can view a listing without a private appointment. British branches more often say open viewing. The idea is the same: one slot, several viewers, a sign-in.
General information for agency staff, not legal advice. Rules and local practice change. Check the official source before you rely on a definition in a client letter.